Leading The Way In Tackling Alchohol Abuse

Monday, December 5th, 2011

Alcohol Abuse Prevention

Our SAB alcohol abuse prevention strategy – the SAB Responsible Alcohol Strategy – is focused on 3 key areas:

  • Leading by example
    • Certain regulations and stipulations have been put in place internally to help employees lead the way as good examples for other South Africans
  • Championing co-regulation
    • Making advances in the regulation of the industry by partnering and collaborating with the government
  • Investing in high-impact programmes
    • We stand behind a number of captivating campaigns that have gripped the community and made a statement in the following areas:
      • Underage Drinking – You Decide campaign
      • Foetal Alcohol Syndrome – sponsorship of research conducted by FARR (Foundation for Alcohol Related Research)
      • Drinking & Driving campaigns

Incidentally, we achieved a joint top score of 4.7/5 in the SABMiller Group for Encouraging Responsible Drinking, representing international leading edge practice.

By driving awareness to all the above projects and by getting all SAB employees involved, we’re already positively influencing problems faced by the industry. Read more about what we’re doing within the community and within SAB itself to promote responsible alcohol consumption in South Africa.



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You Decide - Tacking underage drinking

Tackling Underage Drinking

As far as SAB is concerned, underage drinking is unacceptable. We’ve forged a strong partnership with the Department of Trade and Industry (DTI) and the National Youth Development Agency (NYDA) as well as certain provincial Departments of Education. Through this bond, we’ve been able to launch a comprehensive campaign that actively tackles how teenagers view alcohol.

Foetal Alcohol Syndrome

In line with our initiatives to prevent alcohol related issues in the community, we’ve taken a strong stance on Foetal Alcohol Syndrome by sponsoring research via an NGO. Drinking while pregnant is detrimental to the health of an unborn child as well as to the health and safety of the mother bearing the child. We know that awareness around Foetal Alcohol Syndrome needs to be highly prevalent in certain areas of our country. Through education we can help to further prevent incidences of this condition occurring.