Innovative Brands

SAB’s first foray into the flavoured alcoholic beverages market began in 1996 with the launch of Redd’s Original, a fruit beverage with a crisp, clean apple taste and an intense burst of flavour. Brutal Fruit came to life six years later, a premium brand, which provides a bold burst of fruit flavour.

Critically, we will continue to explore opportunities to bring new and exciting brands to the market. This thinking has brought about our new brand, Flying Fish. The launch of the brand received high acclaim and exceeded all expectations. Further innovations are planned to drive the portfolio.

Packaging Innovation

The ability to brew top-quality beers and continuously innovate with new products and packaging is underpinned by a relentless drive to focus on our manufacturing approach.


How the launch of a new...

Fri Jun 12 2015

After several years in development, our fellow SABMiller subsidiary in Uganda, Nile Breweries Limited... Read More »


Hop harvest 2014 success...

Wed Apr 2 2014

The SAB Hop Farms have completed this year’s hop harvest. Laurie Conway, general manager of SAB Hop... Read More »