Community Football Development and SABs commitment
Wednesday, July 3rd, 2013
SAB has been involved in local football sponsorship for more than 60 years and has also, for over a decade, been devoted to the SAB League; a community grassroots football development programme. This incredible initiative supports 30, 000 youths between the ages of 18 and 21 from communities all across South Africa. 1, 330 teams fall within the SAB League and the match officials and technical teams are also sought out from local communities.
What Is The SAB League?
The league has given hope to a number of aspiring players who might not have found access to the extensive training and opportunities without it. It has brought to light some of the country’s talented football players who’ve been chosen for PSL teams, the Under 23 football team as well as for Bafana Bafana.
Some of the bigger names that have been unearthed from the SAB League include:
- Reneilwe Letsholonyane
- Innocent Mdledle
- Lucas Thwala
- Kagisho Dikgacoi
- Andile Jali
- Happy Jele
- Eleazar Rodgers
- Ayanda Dlamini
Sponsorship has been key in growing the SAB League into the largest football development league in the country. With such an extensive reach and its Youth Diversion Programme, the league is instrumental in developing our youth’s life skills, and instills discipline. It’s provided a route that optimises their inherent skills, while leading them to a lifestyle of fulfilment, health and massive potential.
Even for those players who don’t excel beyond the league, the experiences gained and challenges overcome by playing for the SAB League are priceless. It kicks off every year in September, and runs all the way through to the National Championships the following July.
The SAB League has changed the face of opportunity in our country by becoming the largest football development league in South Africa. The initiative relies heavily on strong ambassadors who carry the flag for the teams and represent the message behind the SAB League with clarity and strength.
Legendary football personalities, Neil Tovey and Shoes Moshoeu, are one of the more well-known ambassadors for the SAB League. Over the last few years they have both actively been involved in developing, and running, coaching clinics that are run throughout the season.
Their innate passion for football further influences the league by motivating young players to strive and excel, and as SAB we look forward to these stars of the future.
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SAB has a rich history of involvement in South African football. Our investment in football at grassroots level is entrenched in our conviction that socio-economic change can be brought to SA’s communities through sport.
Today we invest in developing players at three main levels:
• the SAB League: developing players at grassroots level
• Castle Superstars: intermediate level
• Carling Black Label Coaches: coaching level
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