More Than 19-Million Condoms distributed to SA Taverns

Monday, December 1st, 2014

World AIDS Day Blog

SAB has distributed a total of 19.3-million condoms to more than 11 800 local taverns across South Africa since the launch of Project Promote three years ago.

Project Promote, the condom distribution programme uses SAB’s infrastructure, delivery trucks and extensive distribution network to deliver condoms to taverns each month.

The 19.3-million condoms already distributed by SAB means that more than 38 500 new HIV/Aids infections have been averted. This is according to a calculation by John Stover (founder and president of Futures Institute, USA) study, which claims that for every 500 condoms distributed, at least one infection is averted.

Project Promote is a public private partnership between the National Department of Health, the South African Business Coalition on HIV/Aids (SABCOHA) and the Society of Family Health. The company was approached to become a core strategic partner by SABCOHA after government increased its condom distribution targets as a method to decrease HIV/Aids infections.

SAB is able to extend distribution reach to non-traditional outlets, namely taverns.

“SAB’s commitment to helping bring social change in South African communities is aligned to government’s aim to reduce the impact that HIV/Aids is having on the country. It therefore makes perfect sense that we contribute to the work being done to achieve this aim, ” says Mpho Sadiki, SAB Head Sustainability and Transformation.

Taverns each receive 400 condoms per month which are made available to customers. Positive feedback has been received by tavern owners with many requesting additional stock from SAB during scheduled deliveries.

In order to test the feasibility of SAB distributing condoms to customers, a three-month pilot was undertaken at three of its depots in Gauteng from August to October 2010. More than 6-million condoms were distributed to taverns in parts of the province.

Following the success of the pilot, 39 of SAB’s 40 depots across South Africa were registered at Primary Distribution Sites (PDS).

*

What do you think of this initiative? Share your thoughts in the comments below.

#WorldAidsDay

Comments

comments

Related Posts

Carving out a more Resilient World

SAB is tackling sustainability at a fundamental level with activities and programmes that form part of its ongoing Prosper inititiave. […]

Swinkie’s Tavern Interview

Tavern Talks – Swinkie’s Tavern

Swinkie’s Tavern owner, Kedibone, discusses how she improves the lives of those in her community.

Social Innovation Awards 2015 SAB

Waste Management Unit For Emerging Farmers Wins R1.2-Million In 5th Annual SAB Foundation Social Innovation Awards

The winner of the Social Innovation Awards is a Low-cost insect production unit for animal feed by Khepri Biosciences.

Connect

Related articles

16 Million Condoms Distributed By SAB to SA Taverns

 Project Promote SAB has distributed a total of 16-million condoms to more than 12 000 local taverns across South Africa since […]

SAB Truck Drivers Deliver for Project Promote

SAB TRUCK DRIVERS DELIVER CONDOMS TO LOCAL TAVERNS IN TSHWANE AND ODI

The South African Breweries (SAB) has delivered more than 800 000 condoms to taverns in the Tshwane and Odi districts over the last year and a half, using the company’s own beer delivery trucks and extensive distribution network.

SAB Project Promote | Contributing to the reduction of HIV/AIDS

Contributing to the reduction of HIV/AIDS

The HIV/AIDS pandemic is an issue that garners a lot of attention across the continent and SAB is invested in helping with HIV/AIDS prevention in whatever way possible. The impact that the disease has on families, communities, businesses and the economy can be devastating. While the reach of this devastation can be vast, SAB has focused energy and resources on contributing to the reduction of HIV/AIDS in their surroundings.