A Sociable World
Ensuring Responsible Consumption
SAB wants to foster a society where beer is seen as the natural choice for the moderate and responsible drinker. Indeed, the establishment of a nation of responsible alcohol consumers is one of the key sustainable development
goals of the brand.
One of the ways in which we work towards that goal is by establishing close relationships with the gatekeepers of responsible drinking – local tavern owners. By partnering with tavern owners that share our philosophy on moderation and responsibility, we help ensure a more sociable world.
We paid a visit to Bozza’s Tavern in Tembisa and spoke to Obed, the owner, about his stance on responsible drinking.