Friday, May 26th, 2017


Whether it be walking, riding a bicycle, taking public transport or driving, we all travel almost every day. We need to get to work, to the shops, to friends, parties and many other places. But with more and more people taking to the roads, we’ve seen an increase of irresponsible drivers too. Irresponsible drivers who have made our roads a dangerous place.


Together for Safer Roads is an initiative created to bring businesses and people together in an effort to make roads safer. Nearly 4 million people have already taken the pledge to reduce road traffic collisions, so they are no longer one of those contributing to death and injury, in the world, as a result of road traffic accidents.

The coalition brings knowledge, data, technology, and global networks together to focus on five areas that make the greatest impact on road safety. These focus areas are: Issues on road safety management, safer roads and mobility, safer vehicles, safer road users, and post-crash response.


At SAB, we’ve always been dedicated to making our roads safer for our beer distributors and beer drinkers. Our latest effort saw us, as a company, take the Together for Safer Roads pledge.

This means we’re pledging to making every journey a safer one by ensuring best practices for our fleets, addressing road safety challenges, incorporating innovative safety solutions, and collaborating with other businesses to make our roads safer for everyone.


Because the safety of our roads affect everyone, it’s up to all of us to make a change. So join us in taking the Together for Safer Roads pledge today!

Taking the pledge is simple. All you have to do is click on the link below, tick the boxes of what you are pledging towards and then take the pledge.



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