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The building of the Katze Dam in Lesotho, the re-building of Champman's Peak Road, and the building of a soccer stadium in Cape Town have all featured in TV commercials for Carling Black Label.

Carling Black Label

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Champion Men Deserve Champion Beer

Carling Black Label is one of South Africa's most well-known and well-loved beers.

With 25 International Awards for taste and quality under its belt, Carling Black Label is truly a Champion Beer. As the beer that is unmatched in gold, flavor and uncompromising in refreshment, men across South Africa and international taste experts continuously choose Carling Black Label as their beer of choice.

Carling Black Label first hit South African shores in 1966. The first advertising campaign kicked off with a "cowboy" theme, where the cowboy represented a hero who deserved a cold Carling Black Label as a reward for a long day's work.

In the early nineties Carling Black Label continued to reflect the spirit of the times. It was an era when South Africa's workers felt proud of their role in society as nation builders. Carling Black Label recognised these workers as ‘heroes' who were strong, honest and hardworking and therefore deserved the rewarding taste of a Carling Black Label at the end of the day. 

At this time, Carling Black Label also began to win major awards in brewing competitions around the world. By 1996, Carling Black Label  had been honoured twice at the World's Best Bottled Lager competition.

Since then Carling Black Label has won a total of 25 awards, the latest being a 3
Star Gold Superior Taste Award at the 2012 International Taste and Quality Institute in Belgium.

Carling Black Label has evolved over time to become the beer brand that represents the values of South African men from all walks of life and recognises them as champions for their drive and commitment to achieve great things. These are the everyday champions who take on life and win. These are the champion men who deserve the reward of a beer that's full-bodied, well-rounded and satisfying, A Champion Beer.

Champion Men Deserve Champion Beer
ABV: 5.5%        Energy: 165 kJ/100ml

Sponsorships:

  • The National Blackball Federation
  • Associate sponsor of Rocking the Daisies
  • Premier Sponsor of the Carling Black Label Cup
  • Associate Sponsor of Varsity Cup Rugby
  • Associate Sponsor of Orlando Pirates Football Club
  • Associate Sponsor of Kaizer Chiefs Football Club

Carling Black Label is available in the following packs:

  • 330ml returnable bottle
  • 330ml can
  • 340ml non-returnable bottle
  • 440ml can
  • 440ml non-returnable bottle
  • 750ml returnable bottle
  • Draught in selected outlets
  • 440ml Premium Draught in a Can

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