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Local brews scoop seven major international awards

01 July 2008

Bigger may not always be better – but in the case of the South African Breweries Ltd, it is a distinct advantage. And to prove it, SAB has recently garnered seven prestigious international taste and quality awards for its beers.

In the line-up, SAB’s best-performing brand is Carling Black Label, with a brew from Cape Town’s Newlands brewery winning a Grand Gold Medal at the world-famous Monde Selection Awards, and a Silver Medal at the International Taste & Quality Institute (iTQi) Superior Taste Awards. A Carling Black Label brew from the Rosslyn brewery in Pretoria also won a Bronze Medal at the Australian International Beer Awards (AIBA).

In addition, Sarita Select from Johannesburg’s Chamdor brewery took a Grand Gold Medal and Redds from Durban’s Prospecton brewery took a Gold Medal at the Monde Selection Awards. Hansa Pilsener brewed at Rosslyn won an AIBA Silver Medal, as did Castle Lager brewed at the Alrode brewery in Alberton.

According to Martin Brooks, SAB Ltd's Chief Brewer, the slew of awards are proof that SAB’s brewing standards – and the brands it produces – are among the best in the world.
“In a world where clever marketing often trumps product quality, we’re very honoured that our brands are recognised as some of the best quality in the world. Competition at the various brewing awards is fierce, with many hundreds of products from across the world vying for top honours, so for SAB to walk away with so many accolades is a very proud moment,” he says.

SAB Communications Manager Janine van Stolk adds: “SAB places great emphasis on developing world-class brewers, and these awards prove that we are getting it consistently right – brewers from across South Africa have come out tops against their international peers.

“It also bears mentioning that three of our awards have been won by two of our women brewers. Shona Hutchinson of Prospecton won a Monde Selection Gold Medal for Redds, and Nikki Else of the Rosslyn brewery took the AIBA Silver for Hansa Pilsener and a Bronze for Carling Black Label.

“Kudos must also go to Tim Godfrey of the Newlands brewery, who won the Monde Selection Grand Gold Medal and the iTQi Silver Award for Carling Black label, Jonathan Owen of the Chamdor brewery for his Monde Selection Grand Gold Medal for Sarita, and Peter Riley of Alrode, who won an AIBA Silver Award for Castle Lager.

“We are very proud of the brands and our brewers,” Van Stolk concluded.

For further information, please contact Dominique van Onselen at Corporate Image on 082 802 8184.

Editors notes:

The Monde Selection Awards, which have been in existence since 1961, are run by the International Institute for Quality Selections. The Monde Selection is a contest to determine the world's best spirits, wines and beers, and its symbol – which can be used on the winning product for five years – is seen all over the world as representing quality.

The AIBA, established in 1993 by the Royal Agricultural Society and the University of Ballarat, is held annually in Melbourne. It is Australia’s most prestigious beer event, and has established itself as a respected gauge of brewing quality around the world.

The iTQi Superior Taste Awards, based in Brussels, are premised on the fact that taste is the decisive buying factor for four-fifths of consumers – but they receive little guidance about it. The iTQi is the world’s leading independent chef- and sommelier- based organisation dedicated to judging, honouring and promoting superior-tasting food and drink from around the world, in so doing giving consumers expert information on products’ taste.

Companies from more than 60 countries have already benefited from the Superior Taste Awards. Winning brands can reflect the iTQi Award on their packaging and advertising for three years, and the Silver Award won by Carling Black Label is a “Superior Taste Award for remarkable products with marks between 80% and under 90%”.

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