SAB’s Director of Communities, Heidi Bartis reaffirms SAB’s commitment to responsible consumption and calls on South Africans to come together and be responsible ahead of the Easter holiday season and review their harmful consumption behaviour for their future

A lack of local supply of limes was affecting South African Breweries’ Corona beer’s authentic drinking ritual. The solution was a novel opportunity to invest in lime farming and in boosting local production, emerging farmers and their communities were significantly empowered.