SAB Heritage

South Africa has been home to The South African Breweries (SAB) since the company’s humble beginnings over a century ago in the midst of Johannesburg’s pioneering days of the gold rush. Our history can be traced back to Charles Glass and the Castle Brewery that he started in 1888. Glass insisted that his brewery sell only the finest beers, which were highly sought-after by the 200 pubs that had sprung up in the city at the time. That level of quality has stayed with us since the beginning.

Evolution Into The Second Largest Brewer Globally

We have grown into a landmark South African company since then, and are today the second largest brewer in the world, an accomplishment that we are exceptionally proud of.

During our earlier years, our team of visionary leaders had the dream of taking SAB from being a small player on the tip of the African continent and expanding its footprint across several continents.

SAB Is Here To Stay

Our journey hasn’t been easy. The 1980s were a challenging time not only for SAB, but also for South Africa as a nation. Inflation was above 20%; political violence was rife, labour unrest and trading sanctions made operating conditions near impossible for many organisations. This was when SAB decided to walk a different path with the foresight of building a sustainable business that would develop and invest in the communities within which it operates. Long before democracy in South Africa, we began to empower the people, something that has always meant more to us than simply ticking a box.

We’ve had many challenges along the way, but have weathered the course. We always have been, and will continue to be, a part of the fabric of South Africa. For us, South Africa is not just another market. South Africa is our home.

 

Find out more about the SAB history and track the milestones that have contributed to our success today.

The SAB Story

Our SAB Foundation Social...

Fri Oct 28 2016

This year the annual SAB Foundation Social Innovation Awards was given a big boost following the conclusion... Read More »

The SAB Story

Yokesh Maharaj

Wed Oct 26 2016

Yokesh Maharaj has had an illustrious 15-year career at SAB. During this time, he has had the opportunity... Read More »

The SAB Story

Get to know Ricardo

Tue Oct 11 2016

This week, we welcomed the new Zone President of the brand new Africa Zone in AB InBev, Ricardo Tadeu. Read More »

The SAB Story

A Sporting Heritage

Thu Nov 26 2015

From football and rugby to netball, SAB is proud of its long association with South African sport. It’s... Read More »