SAB Foundation


The SAB Foundation is an independent trust founded to benefit historically disadvantaged individuals and communities, primarily but not exclusively, through entrepreneurial development in South Africa.

It contributes to the development of a culture of entrepreneurship by supporting the growth of a critical mass of small and medium enterprises (SMEs); developing entrepreneurial role models; and stimulating and rewarding innovation. The SAB Foundation is focused on igniting a culture of entrepreneurship in South Africa with a focus on women, the youth, persons with disability and persons in rural areas.

The SAB Foundation holds 8,4-million SAB Ltd shares and applies the dividend income received from these shares for the benefit of the wider South African community.

It was founded in 2009 as part of The South African Breweries (SAB) broad based black economic empowerment transaction called SAB Zenzele. While the transaction term of SAB Zenzele is ten years, The SAB Foundation will continue its existence indefinitely—becoming an evergreen contributor to community development.


1: Moss Ngoasheng

Chairman and External Trustee

Moss Ngoasheng is co-founder of Safika Holdings, an investment holding company with a broad interest in mining, industrial, gaming financial services, human resources, telecommunication, media and the technology sectors of the economy.

Moss served from 1995 to 2000 as economic advisor in the South African Presidency and spent a number of years on the African National Congress (ANC’s) economic policy unit. He has consulted to the World Bank and National Housing Forum (South Africa) on aspects of economic policy in South Africa and sits on the board of Dimension Data (Middle East and Africa), South African Breweries and Winsaf – an Australian based Private Equity Fund and Business Leadership South Africa.

He is also a member of Harvard University’s Index of African Governance Advisory Council and a Trustee of the Nelson Mandela Children’s Hospital.

2: Polo Radebe

External Trustee

Polo is the co-founder CEO of Identity Development Fund (IDF) and is responsible for the strategic direction, market linkages, deal sourcing and management of the business. After completing her articles with Gobodo Inc. Polo joined Aloecap, a corporate finance outfit, and later worked for the Standard Bank Property Income Fund. She left the private sector to join Government in 2003 where she served as the Chief Director responsible for BEE at the dti until mid-2007.

She sat on the Advisory Board and Investment Committee of National Empowerment Fund until April 2008 and is also currently a non-executive director of Identity Partners (Pty) Limited, IDF Managers (Pty) Limited, Icembe Medical (Pty) Limited and Meago Investments 1 (Pty) Limited. Polo also serves on the advisory board of the Wits Business School Centre for Entrepreneurship.

3: Dr William Rowland

External Trustee

Dr William Rowland is the Manager of Resource Mobilisation and Public Relations at the South African Disability Development Trust (SADDT).

Through his roles as President of the World Blind Union, Chairperson of the International Disability Alliance, and is a member of the United Nations Panel of Experts, he has monitored the implementation of the Standard Rules on Disabilit and is the honorary life president for both Disabled People South Africa and the South Africa National Council for the Blind.

He has founded the Viva Trust, held a seat as a member of the SABC Board of Directors (1997 – 2003) and was a Council member of UNISA (2002 – 2003). WIlliam is now a Council member of the University of Johannesburg. As if that wasn’t enough, he is also the founding Chairperson of the DEC Trust and represented the SANCB on the DEC Board of Trustees, serving from inception in 1996 to November 2005.

William is a master’s graduate of the University of South Africa and holds a Doctorate of Philosophy from the University of Cape Town William. He has extensive business leadership experience, political networks and knowledge of the disability sector and is a published author of poetry, children’s books, and academic works.

4: Tshidi Ramogase

External Trustee

Tshidi Ramogase currently heads up ABI’s Corporate Affairs team, where she has been since February 2010. Her 19-year working career spans both Human Resources and Corporate Affairs, which has given her strong interpersonal skills and a passion for people.

Tshidi has worked for leading multinationals across both the Mining and FMCG industries including BHP Billiton, Unilever and SAB.

Tshidi holds a social science degree from the University of Cape Town.

5: Laureen van Aswegen

Internal Trustee

Laureen is General Manager: Business Integration at SAB. She joined SAB in 1999 and has held various technical positions including Packaging & Brewing Engineer, Engineering Manager, Brewing Manager, Manufacturing Development Manager and General Manager across various breweries in South Africa.

Laureen holds a BSc Eng (UCT), a MSc Eng Management (UCT), a Master’s in Business Leadership (UNISA), a Certificate of Competence in Lean Manufacturing (Wits University) and trained as both a Six Sigma Black Belt and Master Black Belt certification. She is currently a Doctoral Candidate in the PhD Organisational Behaviour program at the University of Pretoria. Her research area of interest is critical race theory, inclusivity and social justice. Laureen is a published author in the area of diversity and a speaker at local and international conferences in the areas of Lean Manufacturing.

6: Richard Rivett-Carnac

Internal Trustee

Richard Rivett-Carnac (a.k.a. Boris) is the General Manager of The SAB Thrive Fund at the South African Breweries (Pty) Ltd (“SAB”). The SAB Thrive Fund is a black private equity fund that has been set up and funded by SAB in partnership with the Awethu Project to transform SAB’s supplier base through acquisition, business development and fostering entrepreneurship. Before being appointed to run The SAB Thrive Fund, Boris’ roles within SAB included being District Manager of District Johannesburg Central, Executive Assistant to the former Managing Director, and was a member of the SABMiller plc Corporate Finance and Development team based in the United Kingdom focusing on mergers and acquisitions for the SABMiller plc Group.

Prior to joining SABMiller plc in London in 2009, Boris qualified as a Chartered Accountant (SA) in Johannesburg with KPMG and then worked in London for 7 years in Investment Banking.



The SAB Foundation believes entrepreneurship and social innovation play a key role in addressing the challenges of unemployment, inequality and economic growth so long as the emphasis is on inclusive business growth and growing the pie, while simultaneously using disruptive innovation to improve quality of life for those at the base of the pyramid.

Growing the pie, implies a focus on local businesses to address gaps in the market both here and further afield. The Foundation intentionally seeks businesses that offer existing goods and services in new and underserved geographic areas or creating new industries altogether. Over the last 5 years, the SAB Foundation has invested close to R60-million in more than 330 entrepreneurs and social innovations, seeking out entrepreneurs who show a willingness and determination to grow their businesses and innovations that have a transformative effect on society while demonstrating promising revenue models.

As a Foundation, we have seen remarkable successes and learnt many valuable lessons along the way. We know monitoring the performance of entrepreneurs and staying in touch with their struggles and achievements is the only way we continuously improve our own impact and hold ourselves accountable.

In addition, we are cognisant that access to finance is only one element required to help entrepreneurs on their growth path. Development of business management skills, the negotiation of fair contract payment terms and the ability to access new markets, is equally important.



SAB Foundation Social Innovation Awards

The SAB Foundation Social Innovation Awards 2016 have closed for entries. If you would like to add your details to the 2017 database, please email your details to:

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Tholoana Enterprise Programme (2016 CLOSED)

The Tholoana Enterprise Programme is closed for applications for the remainder of 2016. If you would like us to add your details to the 2017 database, please email your details to

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Contact Us

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Do you have a specific query or comment for The SAB Foundation? We would like to hear from you. For a prompt response on SAB Foundation queries, please use the contact form below or email

PLEASE NOTE: The SAB Foundation does not fund, partner or sponsor with, if:

  • You are an employee of the SAB Foundation, SAB Pty Ltd, SAB Miller Plc., ABI and affiliates.
  • You have already been awarded a grant by the SAB Foundation (re-applications will not be considered).
  • Your business is not operational and it is just an idea or a concept.
  • Your business’s sole operations are alcohol related i.e. tavern, shebeen, bottle store, or pub.
  • Your primary operations are sex, gaming, gambling, tobacco or illegal business.
  • Your business is a franchise: you are a franchisor or franchisee etc.
  • Your business is an NPO (not-for-profit organisation), NGO (non-governmental organisation), home-based care service organisation, community uplifting project, youth development/educational organisation etc., recycling project, women and children’s home, sports and recreation centre, youth diversion project, skills development project: therefore if it does not have a profit motive.
  • You require sponsorship for an event, a launch, a conference, a forum, a seminar, a party or a fundraising function, land and building acquisitions.
  • You require a bursary, a scholarship, an internship, and funding in the form of studies, exchange programmes and textbooks etc.
  • You require any form of sponsorship or donations.

IMPORTANT – for the above point that refers to NPO’s NGO’s etc. SAB Pty Ltd has departments dedicated to assist with CSI initiatives and bursaries: for more information on this, please visit

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