SAB Investment In South African Football

SAB has a vast history of involvement in South African football that dates back to the late 1950s. Castle Lager invested in the National Football League in 1959 and today, SAB maintains the current sponsorship of the national team, Bafana Bafana.

Our three-pronged approach to football shows our commitment to developing the future of the sport in South Africa, giving up and coming stars something to strive for. We invest in players at a grassroots level through the SAB League, with the aim of building future football legends. Our intermediate level investment is with the Castle Superstars and the Carling Black Label Champion Coaches programme.

SAB League

We are proud of a decades long investment in grassroots football through the SAB League – formerly known as the Castle League. Not only do we believe that we can develop South Africa’s future football stars, but we also know that socio-economic change can be brought to local communities via sport.

As the largest senior football development league, the SAB League has a national reach that covers 53 regions with a total of 1 350 participating clubs, working with over 30 000 players. The league has become a springboard for many players who have gone on to become some of South Africa’s top football players. Some well-known SAB League alumni include Reneilwe Letsholonyane from Kaizer Chiefs, Happy Jele who plays for Orlando Pirates, and Kagiso Dekgacoi.

Castle Lager SuperStars

In order to compete on international playing fields, talent needs to be nurtured and sustained. This was part of the impetus behind creating the Castle Lager SuperStars initiative that began in 2012.

With the aid of cutting edge technology and the scouting skills of Neil Tovey, Phil Masinga and John Moshoeu, a team of talented players from SAB League matches are chosen to attend a two-week intensive training programme. The players are all between the ages of 18 and 21 and are fast-tracked through a series of seminars and training sessions geared towards intense player development.

The players get the chance to play practice matches against teams from the PSL, where talent scouts get to see them in action and review potential opportunities for them in their football careers.

Carling Black Label Champion Coaches

Coaching is one of the most important factors contributing to the future of South African football. It’s for this reason that we introduced the Carling Black Label Coaches initiative, which is committed to the development of local up and coming football coaches. Through this, we can help coaches transition to higher leagues and levels of coaching, at the same time as up-skilling the national level of football coaching.

36 coaches, selected from SAB League teams, attend a 4-day workshop with former Bafana Bafana coach, Pitso Mosimane. Guest lecturers educate them on all manner of subjects that will equip them with the theoretical and practical knowledge to become champion coaches.