In one of the most organic and seamless partnerships in recent memory, today Castle Lite was announced as an Official Global Partner of the Rugby World Cup Sevens 2022, which will be hosted in Cape Town, South Africa from the 9th to the 11th of September.
Known for its pulsating and unrivalled entertainment value (on and off the field), sevens rugby is a perfect fit for Castle Lite, a brand that’s all about enjoyment and LITE-hearted fun. The fast and dynamic game of sevens played with a spirit of refreshing enjoyment, there’s simply no better way to promote this than to be involved in the most fun you can have in 14 minutes.
The beautiful, world-renowned Cape Town Stadium, will play host to the three-day bonanza of thrilling rugby sevens action. In true Castle Lite fashion, there will also be a host of other fun festivities happening in and around the city throughout the tournament. Look forward to celebrating the lite side of sport that this tournament represents, really highlighting all the fun that is such a seamless part of the Rugby World Cup Sevens.
As regular hosts of the annual HSBC World Rugby Sevens Series, Cape Town is a known highlight on the calendar for fans and teams alike. This year is set to be even bigger, better and livelier with Castle Lite bringing its expertise in huge experiential events and entertaining activations to the tournament.
Colleen Duvenage, Castle Lite Brand Director, says, “This is such an exciting time for Castle Lite. As the brand that puts consumer enjoyment front and centre, there is no better sport to bring some serious fun to South Africa. We can’t wait to hero all the fun the World Cup Sevens has to offer and make it a once in a lifetime experience for everyone!”
"The partnership is a match made in heaven as Castle Lite, the biggest premium Lite beer brand on the continent, joins forces with one of the most lauded and fun sports brands in the world. The synergy between the two brands is uncanny and we look forward to making history and really celebrating the Liteness of the World Cup Sevens event and our extra refreshing beer."
Keep an eye out on the brand social media pages to see how you can be a part of this experience with Castle Lite and also stand a chance to win some exclusive prizes.
For more information check out www.castlelite.co.za and follow the official social media pages:
Facebook: Castle Lite