National Beer Day




5 FEBRUARY 2022 - 6 FEBRUARY 2022

  1. Introduction

1.1. This promotional competition (“Competition”) is run by The South African Breweries (Pty) Ltd (“Promoter”) and is open to all persons of 18 years or older and resident in South Africa, except for (a) the directors, members, partners, agents, consultants or employees of the Promoter and their immediate families, (b) the directors, members, partners, agents, consultants or employees of any suppliers of any goods or services to the Promoter in respect of this Competition, or (c) directors, members, partners, agents, consultants or employees of the Promoter’s advertising and promotion agencies, associated companies, and participating outlet owners and staff.

1.2. The rules set out in this document constitute the rules which will govern the Competition

(“Competition Rules”).

1.3. Participation in the Competition by all entrants (“Participants”) constitutes acceptance of these

Competition Rules.

  1. Competition Period

This Competition will run from 08:00 on 5 February 2022 until 10:00 on 6 February 2022, both dates inclusive, or until the Promoter provides a public notice that the Competition has ended, whichever is earlier (“Competition Period”). Entries will only be accepted during the Competition Period.

  1. Competition Entry Process

3.1. This Competition will take place on Facebook, Instagram and Twitter (each a “Social Media Platform”).

3.2. The Promoter will share a Competition post (the “Competition Post”) on the Promoter’s official social media pages on Facebook (available at “@South African Breweries”), Instagram (available at “thesabreweries”) and Twitter (available at “@SABreweries”). 

3.3. In order to enter the Competition, a Participant must (i) have a valid account on the Social Media

Platform on which they choose to enter this Competition; (ii) comment under the relevant Social

Media Platform Competition Post by including all of the following tags: (a) @CastleLagerSA; (b)

@CastleMilkStout; (c) @HoegaardenZA; (d) @FlyingFishSA; (e) @blacklabelsa; (f) @CoronaAfricaa; (g)

@StellaArtoisZa; (h) @castlelitesa; (i) @BudweiserSA; (j) @hansapilsener; and (k) @ CastleDoubleMalt; and (iii) include the hashtag #SANBeerDay in the comment section of the Social

Media Platform Competition Post. 

3.4. Entry is only valid through this medium.  

3.5. A Participant can only enter the Competition once.

3.6. Participants are liable for their own data and voice charges in respect of the Competition participation as well as any verification process, if applicable.

3.7. Entry into the Competition, as well as the availability of the Prizes, shall be subject to any regulations issued in terms of Section 27(2) of the Disaster Management Act, 2002 (“Regulations”).

  1. Description of Prize

4.1. The prize for this Competition is a voucher for a six pack of one of the following:

                4.1.1.    6 x 340ml bottles of Castle Lite Beer (with an approximate value of R79.99);

                4.1.2.    6 x 340ml bottles of Carling Black Label Beer (with an approximate value of R79.99);

4.1.3.    6 x 330 ml non-returnable bottles of Redd's Dry Apple Ale (with an approximate value of R79.99); 

                4.1.4.    6 x 275ml bottles of Brutal Fruit Ruby Apple Flavoured Sparkling Spritzer (with an approximate

value of R69.99);

4.1.5.    6 x 330ml bottles of Flying Fish Green Apple Beer (with an approximate value of R89.99); or 4.1.6.          6 x 410ml cans of Castle Double Malt (with an approximate value of R79.99),  (the “Prize(s)”).

4.2. No person may win more than one Prize in this Competition.

4.3. There are 60 Prizes available to be won during Competition Period with a total value of approximately

R5 735.05.

4.4. No Prize, in whole or in part, can be transferred to any other person or exchanged for an alternate prize or for its cash value. A winner may not substitute him/herself with any other person.

4.5. The Promoter will send the Prize to the winners electronically. 

  1. Winner Selection and Notification

5.1. The winner will be selected by a random draw process. The draw will take place on or before 7 February

2022 and will consist of all valid entries received during the Competition Period.

5.2. The winner will be notified by the Promoter via the Social Media Platform which the winner used to enter the Competition, on or before 8 February 2022. If the Promoter is unable to contact the winner, he/she will be disqualified and a substitute winner may at the discretion of the Promoter be selected, using the same winner selection process.

  1. Winner Verification

6.1. The winner must be over the age of 18 (eighteen) years old and will be verified as complying with the Participant eligibility criteria set out in Competition Rule 1.1. The winner may be asked to provide a copy of their identity document/passport/driver’s license/proof of residential address in order to receive the Prize. The Promoter reserves the right to conduct the validation and verification process via automated means and/or any other means that the Promoter may deem necessary and by

participating in the Competition, all Participants consent to the appropriate validation and verification measures that the Promoter may implement from time to time.

6.2. The Prize will only be awarded after successful verification of the winner. Failing successful verification of any winner, a substitute winner may be selected at the discretion of the Promoter.

6.3. The Promoter reserves the right to carry out audits in respect of any winner to verify their eligibility and/or the validity of the winner’s entry. The Promoter may disqualify any winner if any fraud or cheating or related activity is suspected, including without limitation, through the manipulation of entry or otherwise falsifying data. All entries, participants or travel partners determined by the Promoter or their agents to be invalid or ineligible will forfeit all rights to any Prize and will not be compensated in any way.

  1. Prize Forfeiture

7.1. The winner must communicate his/her full details to the Promoter or its agent as requested by the

Promoter or its agent. Failure to do so may result in forfeiture of the Prize.

7.2. If a winner is unable to attend, receive or utilise (as applicable) the Prize then the entire Prize shall be forfeited. There will be no compensation, in any form, including, but not limited to monetary compensation and/or rescheduling, to any party, irrespective of the reason/s for the inability of that winner to attend, receive or utilise (as applicable) the Prize.

7.3. Time permitting and subject to the Promoter’s approval, where a Prize is forfeited a substitute winner may be chosen in the same manner as the original winner was chosen.

  1. General

8.1. All Participants must comply with the Regulations at all times and any non-compliance with the Regulations will result in automatic disqualification. It shall be the sole responsibility of the Participants to observe and comply with any and all restrictions imposed by the Regulations from time to time. All

Participants indemnify and hold harmless the Promoter, their respective associated companies

(directors, officers and employees) and agents, against any losses or damages arising from a breach of

the provisions of the Regulations by such Participants and the Promoter shall not in any manner whatsoever be liable for any transgressions by any Participant in this regard.

8.2. In the event of a dispute, the Promoter’s decision is final and binding and no correspondence will be entered into.

8.3. The timelines stated by the Promoter or its agent must be adhered to. Failing adherence to any timeline, at any stage, may result in disqualification and forfeiture of the Prize in its entirety with no compensation to any party by the Promoter.

8.4. Each Participant, by participating in the Competition, acknowledges, agrees and expressly consents to the following:

8.4.1. the Promoter may process the Participant’s personal information, including in the form of names, telephone numbers, identity numbers and/or email addresses, during and after the course and scope of the Competition; and

8.4.2. the Promoter may transfer the winning Participant’s personal information, including names, telephone numbers, identity numbers and/or email addresses, to the relevant third parties in order to make any required travel, delivery or other arrangements, as may be applicable, during the course and scope of the Competition for utilisation of the Prize,

which processing and transfer shall take place in accordance with the provisions of the Protection of Personal Information Act 14 of 2013 (“POPIA”) and any other applicable law, and for the purpose of giving effect to the Competition.

8.5. With the exception of Competition Rule 8.4 above, the Promoter will not share any personal information with any third party except where such disclosure is necessary to enable the Promoter to provide, deliver or in any other way give effect to these Competition Rules and/or the Prize, where such disclosure is permitted by law and/or where consent to sharing personal information is obtained from the Participants by the Promoter. The Promoter will comply with the relevant data protection legislation, including POPIA.

8.6. A Participant may, by submitting a request at the following link, request the Promoter to-

8.6.1. correct or delete personal information about the Participant in its possession or under its control that is inaccurate, irrelevant, excessive, out of date, incomplete, misleading or obtained unlawfully; or

                8.6.2.     destroy or delete a record of personal information about the Participant that the Promoter is

no longer authorised to retain.

8.7. The Promoter may make media announcements or publish the names and/or photographs of the winner without remuneration being made payable to the winner, provided that any such person may expressly elect to decline this by written communication to the Promoter.

8.8. Should the Prize not be available despite the Promoter’s reasonable endeavours to procure the Prize, the Promoter reserves the right to substitute the Prize with another of equal value as determined in the Promoter’s sole discretion and subject to availability. No person will be compensated in any way in this instance by the Promoter.

8.9. The Promoter will not be responsible for any costs, expenses or other liabilities incurred by the winner which are not expressly contemplated as part of the Prize.

8.10. These Competition Rules may be amended by the Promoter on public notice at any time during the

Competition Period or thereafter. These Competition Rules will be interpreted by the Promoter only.

8.11. The Promoter reserves the right to alter, amend or cancel this Competition in whole or in part. Any alterations, amendments or cancelations will be interpreted by the Promoter only. In the event of an alteration, amendment and/or cancellation the Promoter will not compensate any individual for any reason whatsoever.

8.12. All Participants and the winner indemnify and hold harmless the Promoter, its respective associated companies (directors, officers and employees) and agents, against any and all claims for any loss or damages, whether direct, indirect, consequential or otherwise, arising from any cause whatsoever connected to or arising out of their participation in any way in this Competition or their receipt, participation, ownership and/or use of the Prize. This indemnity is not intended to exclude any liability for any person which cannot be excluded under the Consumer Protection Act 68 of 2008.

8.13. The Promoter shall not be responsible for any lost, damaged, corrupted, delayed, incorrect or incomplete entries for any reason whatsoever. Proof of sending an entry will not be accepted as proof of receipt of such entry. The Promoters shall not be responsible for the failure of any technical element relating to this Competition that may result in an entry not being successfully submitted. The Promoter is not responsible for lost, damaged or delayed entries as a result of any network, computer or cell phone hardware or software failure of any kind. No applications from agents, third parties, organized groups or applications automatically generated by computer will be accepted. Entries will only be accepted if they comply with all entry instructions. Any form of network or systems manipulation including but not limited to Botnets, Sim Farms, Trojans, SMS malware may not be used when entering the Competition.

8.14. By participating in the Competition, each Participant gives the Promoter consent to: (i) market its products and campaigns to the Participant; (ii) conduct market research using personal information of the Participant which may be shared with third parties to enable the Promoter to develop appropriate marketing strategies in respect of its customers; and (iii) use the personal information and other details provided by the Participant during the Competition entry process for the purposes of facilitation of the Competition. The Participant may decline to provide or retract his/her consent by opting out via the opt out mechanism provided on the communications.

8.15. These Competition Rules are also