Our vision


What really brings our strategy together is our Dream-People-Culture platform which is rooted in our 10 Principles and is the driving force behind our culture and everything we stand for as a company. Despite having operations in many countries around the world, with different national cultures, we operate as one company, with one Dream and one culture to unite us, and a clear focus on having the right people in the right place at the right time.

Our culture is built on ownership, informality, candour, transparency and meritocracy. We set ourselves stretch targets and are never completely satisfied with our results.

Our culture not only defines who we are, but also provides the energy and the focus to drive forward and achieve our Dream to be the Best Beer Company Bringing People Together For a Better World

Our 10 principles

01 Dream

We dream big.
We are building a profitable, growth company.

02 People

Our greatest strength is our people. Great people grow at the pace of their talents and are rewarded accordingly. Great people deliver and transform.

03 People

We recruit, develop and retain people who can be better than ourselves. We are measured by the quality and diversity of our teams.

04 Culture

We are a company of owners. Owners take results personally and lead by example.

05 Culture

We are never completely satisfied with our results. We embrace change, take smart risks and learn from our mistakes.

06 Culture

The consumer is our boss. We go where consumers go, because that is where growth is.

07 Culture

We strive to be the best at serving and partnering with our customers, who are the gateway to our consumers.

08 Dream

We believe in common sense and simplicity. We operate with excellence and efficiency in all we do, always having our customers and consumers in mind.

09 Culture

We manage our costs tightly to free up resources that will support profitable top line growth.

10 Culture

We never take shortcuts. Integrity, hard work, quality and responsibility are key to building our company and our reputation.