We’re led by masters of the craft
It takes a special group of people to hold the reigns of a well-loved name in a country with such a rich beer heritage. People who share their passion for the art of brewing beer; people who feel a sense of pride when they hold up a bottle of the golden liquid, watching it catch the sun and knowing they’re part of making something beautiful. SAB has a large footprint in South Africa, but we’re headed up by a group who take very careful steps. The SAB name is proudly attached to a bunch of projects that work to protect South Africans from the dangers of irresponsible drinking. We’re also dedicated to becoming 100% sustainable, investing in South Africa and her economy, helping to build from the ground up by working with entrepreneurs and farmers across the country – all coming together to give you the best beer experience South Africa has to offer. It’s all carefully guided by a team who places South Africa and her people at the centre of everything SAB does. A shared goal of creating the centrepiece of enjoyment throughout the country and beyond, bringing people together – knowing that “Cheers!” is never a goodbye. Only ever a greeting to good times.