Talk Sharp

TALK SHARP

We believe that the promotion of the enjoyment of beer should never involve the normalisation of irresponsible behaviours It is on this principle that SAB will champion responsibility by committing to investing at least US $1 billion by the end of 2025 towards social marketing programs and campaigns from our brands that can influence behaviours towards more responsible consumption.

OUR GOALS FOR 2025

Our goal is to accelerate the Global Smart Drinking goals and reduce the harm
caused by normalization of binge drinking across communication platforms.

Latest News

With South Africa’s vaccination rollout underway, the South African Breweries (SAB) has stepped in to help fill the gaps by utilising its established communications channels and diverting its...
FOOD FIRST, FLYING FISH LATER: THE SAB BEVERAGE BRAND LAUNCHES NEVER-DONE-BEFORE BRANDED GHOST KITCHEN TO ENCOURAGE RESPONSIBLE DRINKING   In 2020 SAB and other industry members committed to...
A crisis is the truest test of a brand’s purpose Written by Vaughan Croeser, Marketing Director at the South African Breweries Throughout history, beer has played a significant role in bringing...