SAB launches don’t drink and drive campaign ahead of the festive season
17 October 2024, Cape Town, South Africa. The South African Breweries has launched a campaign aimed at discouraging consumers to not drink and drive. This is part of the company’s commitment to deter drink driving behaviour by challenging South Africans to realise the consequences of drinking and driving.
SAB highlights the beer sector’s contribution to the agricultural economy
3 October 2024, Caledon, South Africa. At today’s annual State of the Beer Economy event, held at the Caledon Farm Research & Development Facility in the Western Cape, South African Breweries (SAB) showcased its significant contribution to the agricultural economy.
South African Breweries showcases its journey of championing responsibility through its SAB Sharp platform
Johannesburg, 02 July 2024 - South African Breweries today outlined the impact of SAB Sharp, a platform dedicated to fostering a culture of responsibility within South African communities.
SAB EMPOWERS TRADERS TO BECOME CHAMPIONS OF RESPONSIBILITY
Considering the unfortunate focus that South African taverns have drawn in recent tragedies, South African Breweries Responsible Trading Programme aims to elevate the purpose and passion of over 32,000 taverns as agents of positive societal growth.