A big part of our commitment to champion responsibility involves creating thriving communities through our entrepreneurship programmes. We uplift the areas we do business in and drive economic inclusion as an enabler of thriving communities, while ensuring that we protect the most vulnerable people within them. We prioritise the inclusion and empowerment of women, youth and township based businesses.

A big part of our commitment to champion responsibility involves creating thriving communities through our entrepreneurship programmes. We uplift the areas we do business in and drive economic inclusion as an enabler of thriving communities, while ensuring that we protect the most vulnerable people within them. We prioritise the inclusion and empowerment of women, youth and township based businesses.

Alcohol-related vehicle accidents can only be reduced through effective road safety strategies. SAB Sharp is championing responsibility by empowering authorities to enforce regulations with world class infrastructure and technology to process drunk arrests. Currently, we have 28 SAB sponsored Alcohol Evidence Centres (AEC) in operation which in turn have facilitated over 18000 arrests.

Our traders are a major channel of influence for us to address responsible consumption. SAB is committed to transforming the informal market through training programmes and incentivisation mechanisms that reward businesses who champion responsible consumption. SAB leverages its influence on its customers to promote responsible trading through training programmes and incentivisation mechanisms that reward businesses who champion responsible consumption. Under The Responsible Trading Programme, retailers are audited, trained and incentivized in accordance with responsible trading principles and trade best practices.