The Business for Impact initiative at Georgetown University’s McDonough School of Business in the United States recently released an in-depth case study on the current status of Anheuser-Busch InBev (AB InBev)’s

FOOD FIRST, FLYING FISH LATER: THE SAB BEVERAGE BRAND LAUNCHES NEVER-DONE-BEFORE BRANDED GHOST KITCHEN TO ENCOURAGE RESPONSIBLE DRINKING In 2020 SAB and other industry members committed to the industry social compact with Government that focuses on reducing the harmful consumption of alcohol within three areas: reducing drink driving, reduce underage drinking and reduction of binge drinking. SAB also implements social norms marketing to change social norms and consumers’ behaviour around harmful drinking. One of the ways our consumers are being encouraged to this is through offering solutions with the launch of a ghost kitchen with its irreverence and fun brand, Flying Fish

With South Africa’s vaccination rollout underway, the South African Breweries (SAB) has stepped in to help fill the gaps by utilising its established communications channels and diverting its marketing spend to help bolster vaccination registration efforts.

The beer sector has sustained a great deal of damage following the blanket bans on alcohol, which resulted in over 100 days of restricted trading. As we emerge from the near collapse of our industry, we must focus our efforts on promoting the responsible and moderate consumption of alcohol, to ensure that we are not faced with blanket bans in the future.

Drinking and driving is one of the deadliest killers on South Africa’s roads and will only be eradicated by solutions like SAB’s Alcohol Evidence Centres, writes Heidi Bartis, SAB’s Director of Communities.