SOUTH AFRICA IS OUR HOME.
Our history can be traced back to Charles Glass and the Castle Brewery.
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1896
In 1895, Castle Breweries (to eventually become South African Breweries (SAB)) was founded and hit the market with their flagship beer, Castle Lager. This was a formidable challenge to Ohlsson’s, because Castle Lager’s aggressive marketing strategy and bold advertising was a threat to the well-established Ohlssons Lion Lager. To expand their market-share, Castle had also purchased the Martiensen Brewery in Cape Town. Between 1899 and 1902, there was a lot of fierce competition between Ohlsson
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1896
In 1896, Castle Breweries (to eventually become South African Breweries (SAB)) was founded and hit the market with their flagship beer, Castle Lager. This was a formidable challenge to Ohlsson’s, because Castle Lager’s aggressive marketing strategy and bold advertising was a threat to the well-established Ohlssons Lion Lager. To expand their market-share, Castle had also purchased the Martiensen Brewery in Cape Town. Between 1899 and 1902, there was a lot of fierce competition between Ohlsson
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1896 3
In 1897, Castle Breweries (to eventually become South African Breweries (SAB)) was founded and hit the market with their flagship beer, Castle Lager. This was a formidable challenge to Ohlsson’s, because Castle Lager’s aggressive marketing strategy and bold advertising was a threat to the well-established Ohlssons Lion Lager. To expand their market-share, Castle had also purchased the Martiensen Brewery in Cape Town. Between 1899 and 1902, there was a lot of fierce competition between Ohlsson
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OUR HISTORY 1
In 1895, Castle Breweries (to eventually become South African Breweries (SAB)) was founded and hit the market with their flagship beer, Castle Lager. This was a formidable challenge to Ohlsson’s, because Castle Lager’s aggressive marketing strategy and bold advertising was a threat to the well-established Ohlssons Lion Lager. To expand their market-share, Castle had also purchased the Martiensen Brewery in Cape Town. Between 1899 and 1902, there was a lot of fierce competition between Ohlsson
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OUR HISTORY 2
In 1896, Castle Breweries (to eventually become South African Breweries (SAB)) was founded and hit the market with their flagship beer, Castle Lager. This was a formidable challenge to Ohlsson’s, because Castle Lager’s aggressive marketing strategy and bold advertising was a threat to the well-established Ohlssons Lion Lager. To expand their market-share, Castle had also purchased the Martiensen Brewery in Cape Town. Between 1899 and 1902, there was a lot of fierce competition between Ohlsson
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OUR HISTORY 3
In 1897, Castle Breweries (to eventually become South African Breweries (SAB)) was founded and hit the market with their flagship beer, Castle Lager. This was a formidable challenge to Ohlsson’s, because Castle Lager’s aggressive marketing strategy and bold advertising was a threat to the well-established Ohlssons Lion Lager. To expand their market-share, Castle had also purchased the Martiensen Brewery in Cape Town. Between 1899 and 1902, there was a lot of fierce competition between Ohlsson