THIS DOCUMENT IS TO BE READ IN CONJUNCTION WITH THE Ts & Cs.  Your provision of your personal information to SAB constitutes your acceptance of this Privacy Policy and you agree that SAB may collect, use and disclose your personal information as described in this Privacy Policy. If you do not accept this, please do not provide your personal details and information to SAB via the SAB Website. This Privacy Policy is incorporated into, and forms part of, the Ts & Cs, which govern your use of the SAB Website in general. We will use your information only for the purposes set out below.

1.1.    We endeavour to protect your personal privacy. We provide this Privacy Policy to help you to understand what we may do with any personal information that we obtain from you.

1.2.    This Privacy Policy may be updated from time to time. You must ensure that you regularly check the page on which this Privacy Policy is contained to ensure that you have read and accepted the most recent version. The terms contained in the last updated Privacy Policy shall be applicable.

2.1.    You may not access the SAB Website or provide SAB with your personal information if you are below the legal drinking age to consume and/or purchase alcohol in the jurisdiction in which you reside and (if different) in the jurisdiction in which you are accessing the digital platform.

2.2.    Should we receive notice or believe that someone under the legal consumption and/or purchase age has provided personal information to us, we will make every reasonable effort to remove such personal information from our files or flag such personal information and retain it for the sole purpose of ensuring that it is not used any further.

2.3.    We will however not be liable for any claims that may arise as a result of persons below the legal drinking age accessing the SAB Website and/or providing us with personal information.

The Protection of Personal Information Act, 2013 ("POPI Act"), and the Promotion of Access to Information Act 2 of 2000 ("PAI Act") define ‘”personal information" as information relating to identifiable and living natural persons, and where applicable, existing companies and other juristic persons. It does not include aggregated information that does not allow you to be identified. SAB owns and retains all rights to non-personal statistical information collected and compiled by SAB. The PAI Act and the POPI Act may be downloaded from http://www.polity.org.za.

4.1.    On the SAB Website, the information and content you provide SAB for purposes of use in relation to providing goods and services to you may constitute personal information, which you acknowledge is provided freely and voluntarily for such use. We reserve the right to independently verify and/or edit (where reasonably required) all information or detail provided by you.

4.2.    You warrant that you are lawfully entitled to provide to SAB all the information provided and the information provided is true and correct in every respect and you indemnify us against claims by any parties in relation to the information provided and used in connection with the SAB Website.

4.3.    Subject to the Terms of Sale and the Ts & Cs, you can decide what personal information you provide to us; further subject to the information provided being confirmed by SAB to be sufficient and accurate for SAB to conduct business and provide you with the goods and services. Where relevant and to the reasonable extent permitted by law, we will enable you to select how we will use this information (for example, by choosing to opt-in or opt-out of receiving special promotional offers or other communications from us).

4.4.    You have the opportunity to review, update and confirm any of your personal information provided to us to conduct any business and/or administer any transaction between SAB and you. By providing any personal information to us, you fully understand and clearly consent to the transfer of such personal information to, and the collection and processing of such information in, other countries or territories. Any such transfer and processing by us will be in accordance with this Privacy Policy and all applicable privacy laws.

5.1.    We use "cookies" to help us gather and store information about visitors to SAB’s digital platforms. A cookie is a small data file that our server sends to your browser when you visit a digital platform. The use of cookies helps us to assist your use of certain aspects of the SAB Website. You can delete cookies at any time or you can set your browser to reject or delete cookies. You can obtain information about how to manage cookies at www.aboutcookies.org.

5.2.    We may use information from cookies for the following purposes:

5.2.1.    Traffic monitoring, including the IP address from which you access the SAB Website, the type of browser and operating system used to access the SAB Website, the date and time of your access to the SAB Website, the pages you visit, and the internet address of the digital platform from which you accessed the SAB Website;

5.2.2.    To recognise repeat visitors for statistical/analytical purposes; and

5.2.3.    Anonymous tracking of interaction with online advertising – for example, to monitor the number of times that a banner advert is displayed and the number of times it is clicked.

5.3.    We may connect the information that we collect through cookies with other personally identifiable information that you provide to us. The purposes of this are:

5.3.1.    To customise or personalise your experience of the SAB Website – for example, so that we can greet you on the SAB Website by name;

5.3.2.    To monitor your use of our digital platform(s) in order to make our communications to you as relevant as possible - for example, by sending you e-mail communications relevant to the parts of the SAB Website that you visit most often or by letting you know about features of the SAB Website that you have not accessed previously; and

5.3.3.    To compile and report to third parties (such as advertisers) aggregate statistics about our users in terms of numbers, traffic patterns and related SAB Website information.

We may use and/or disclose personal information collected from you in one or more of the following ways:

6.1.    Provision of Services and Products: We may use your personal information in order to provide the services and products offered on the SAB Website.

6.2.    Marketing Communications: We may use your personal information in order to communicate with you about SAB’s products and services. However, you will be able to choose whether or not to receive such communications when you first provide personal information to SAB. You will also have an opportunity to unsubscribe whenever we communicate with you. You may also unsubscribe from such communications at any time. In this regard, see clause 9 (Unsubscribe, Access, Questions and Further Information) below.

6.3.    Marketing Analysis: We may use information for internal marketing analysis - for example, to assess trends amongst our consumers or to measure the amount of traffic to our digital platforms. We may also share non-personal information with others, such as regulatory bodies, advertisers, in aggregate anonymous form, which means that the information will not contain any personally identifiable information about you. We will only share identifiable personal information with third parties for marketing analysis with your prior consent.

6.4.    Third Party Offers: We may arrange for carefully selected organisations to send you information that may be of interest to you. In such circumstances, your personal information may be disclosed to these organisations that will be bound by confidentiality obligations and restrictions on use of personal information. We will obtain your permission before we allow a third party to send you any such communications.

6.5.    Public (or Interactive) Areas of our digital platforms: Information that you post on or through the public areas of the SAB Website (for example, chat rooms, bulletin boards, discussion groups and areas specifically designated for public postings) is generally accessible to, and may be collected and used by, others and may result in unsolicited messages or other contact from others. Users of the SAB Website are encouraged to exercise caution when providing personal information about themselves in public (or interactive) areas of the SAB Website.

6.6.    Sale or Transfer: In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, financing, reorganisation or liquidation, we may transfer, sell, or assign to third parties information concerning your relationship with SAB, including without limitation, personally identifiable information that you provide and other information concerning your relationship with SAB.

6.7.    Legal Purposes: We may collect, use and/or disclose your personal information if permitted by law or required to do so by law or where we believe such action is necessary in order to detect, protect or defend SAB and/or other third parties against error, negligence, breach of contract, theft, fraud and other illegal or harmful activity, to comply with our audit and security requirements, and to audit compliance with or corporate policies, procedures, and legal and contractual obligations.

7.1.    In addition to disclosures identified in the purposes above, from time to time we may disclose personal information to:

7.1.1.    SAB’s service providers and subcontractors, retained to perform functions on SAB’s behalf or to provide services to SAB, such as: marketing and advertising; data processing; software development; digital platform hosting and management; information technology and office services; and legal, accounting, audit and other professional service providers, provided such a service provider does not collect, use or disclose the personal information for any purpose other than to perform such functions or to provide services to SAB or as otherwise required by law;

7.1.2.    a person or entity to whom disclosure is required in order to fulfil one or more of the purposes described above;

7.1.3.    a person who, in our reasonable judgment, is providing or seeking the information as the authorised or appointed legal agent of the subject individual; or

7.1.4.    any third party, with your consent or where disclosure is required or permitted by law.

7.2.    Your acceptance of this Privacy Policy as set out above constitutes the granting of consent to SAB to the use and disclosure of your personal information for the purposes set out above.

8.1.    We take security seriously and we take precautions to keep your personal information secure. We have put in place appropriate physical, electronic and managerial procedures to safeguard the information we collect. We have no control over the privacy of any e-mail communications while in transit to us. We recommend that you do not include confidential, proprietary or sensitive information in e-mails. In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavour to do so promptly under the circumstances, using any contact details provided.

8.2.    You are reminded that, in accordance with the Ts & Cs, you are responsible for maintaining the strict confidentiality of your account password, and you are responsible for any activity under your account and password.

8.3.    It is your sole responsibility to control the dissemination and use of your password, control access to and use of your account, and notify SABs when you desire to cancel your account. We will not be responsible or liable for any loss or damage arising from your failure to comply with this obligation, regardless of the person/s to whom you might have disclosed your password and even if such person is an employee, agent or contractor of SAB.

At your request, where the law requires SAB to do so, we will confirm what personal information we hold about you, update your information, remove your information and/or correct any inaccuracies in such personal information if you contact us using the unsubscribe details provided below. Notwithstanding the foregoing, it shall be a User’s responsibility to ensure that the information provided by the User is correct and to notify SAB in the event that it is not.

The SAB Website may contain links or references to other digital platforms outside of SAB’s control. Please be aware that we have no control over these digital platforms and this Privacy Policy does not apply to these digital platforms. We encourage you to read the privacy policies and terms and conditions of linked or referenced digital platforms you enter. As required, this Privacy Policy will be supplemented by additional legal requirements in jurisdictions where we conduct business.

You may not promote inappropriate or excessive alcohol consumption on the SAB Website. We reserve the right to remove any content, which SAB deems to be inappropriate or irresponsible from the SAB Website. 

This Privacy Policy is governed by and interpreted in accordance with the laws of South Africa, regardless of the country from which the digital platform is accessed.

* Anheuser-Busch InBev Africa Zone is not an entity but is comprised of entities in African countries, which are subsidiaries of Anheuser-Busch InBev SA/NV, a public listed company (naamloze vennootschap/societe anonyme) incorporated in Belgium, with its registered address at Grand Place 1, 1000 Brussels, Belgium. The Anheuser-Busch InBev Africa Zone is comprised of the Company’s subsidiaries in the following countries: Ghana, South Africa, Mozambique, Malawi, Zambia, Nigeria, Botswana, Lesotho, Mauritius, Uganda, eSwatini (formerly Swaziland), Tanzania.