125 YEARS OF HERITAGE, UPLIFTMENT
The beer sector has sustained a great deal of damage following the blanket bans on alcohol, which resulted in over 100 days of restricted trading.
As we emerge from the near collapse of our industry, we must focus our efforts on promoting the responsible and moderate consumption of alcohol, to ensure that we are not faced with blanket bans in the future.
On the back of the Easter holidays, the South African Breweries (SAB) has reaffirmed its values and drive to tackle harmful consumption of alcohol. This challenge is not a seasonal one but one they believe should be tackled through a collaborative effort with various stakeholders to save lives and livelihoods alike. One of the key aspects of tackling this challenge is about focusing on the RESPONSIBILITY of retailers, as their role is critical, they are the centre of ensuring that our brands are enjoyed in a safe and legal environment for all
Drinking and driving is one of the deadliest killers on South Africa’s roads and will only be eradicated by solutions like SAB’s Alcohol Evidence Centres, writes Heidi Bartis, SAB’s Director of Communities.
In KwaZulu-Natal, the Easter long weekend saw a total of 47 people killed in road accidents. While all of these accidents have varying causes, we cannot deny that the most dangerous thing we do every day is to get behind the wheel and venture onto our roads.