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BY TRANSFORMING
REALITIES, WE IMPROVE
SOUTH AFRICA
BRINGING PEOPLE
TOGETHER FOR
A BETTER WORLD
BUILDING A BETTER
FUTURE FOR SOUTH
AFRICA STARTS NOW
WE’RE RISING TO
THE CHALLENGE
Better World
In October 2016, following our combination with SABMiller, we introduced our updated Better World strategy, aligning our environmental, social and alcohol responsibility efforts around three core pillars to make the world a better place.
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Considering the unfortunate focus that South African taverns have drawn in recent tragedies, South African Breweries Responsible Trading Programme aims to elevate the purpose and passion of over 32,000 taverns as agents of positive societal growth.
As the country’s largest brewer, the South African Breweries (SAB) recognizes Global Beer Responsible Drinking Week on the first week of August 2022. In honour of this, SAB shines a spotlight on its Responsible Trading Programme.
Thursday, August 4, 2022
As we conclude July and the celebration of Mandela Month, the South Africa Breweries (SAB) and the Department of Social Development led by MEC Motlagomang "Mamiki" Qabathe have joined forces in donating dignity bags to Gender Based Violence and Femicide (GBVF) shelters and survivors in the Free State.
Monday, August 1, 2022
The South African Breweries (SAB) uses its Responsible Trading Programme – which is modelled on international best practices and principles surrounding the serving of liquor – to empower tavern owners.
Friday, July 29, 2022