The South African Breweries (SAB) was the first in the local beer industry to launch a podcast this week. The ‘More Cheers’ podcast - with the tagline, ‘making beer, brewing change’ will focus on insightful conversations

SAB’s holding company ABInBev has made history by being the first company to ever win the prestigious Cannes Lions Creative Marketer of the Year award for two consecutive years. SAB’s own Carling Black Label has made a meaningful contribution to this achievement by being recognised at Cannes Lions for its #NoExcuse platform.

On Friday, March 3, 2023, the South African Breweries hosted the Minister of Agriculture and the Portfolio Committee on Agriculture to showcase the success achieved on its hop farms – an essential ingredient in beer. Held in the George region of the Western Cape, the Minister of Agriculture, Land Reform and Rural Development, Thoko Dididza, said that SAB is a “critical enabler of agriculture and transformation in South Africa.”