SAB moves beyond beer by venturing into Gin and Tonic with Black Crown – an Unapologetically African Gin & Tonic Following decades of producing some of the world’s finest beers, SAB recently introduced ZX Ventures, an innovation hub, with a focus on products beyond beer. In 2019, ZX Ventures ventured into the gin and tonic space by launching Unapologetically African Black Crown Gin & Tonic. The brand was borne in Gauteng, in a small base of outlets, has since grown from strength to strength and is now available nationwide. General Manager for Black Crown, Claudia Schmid, says working on the innovation reminded her of an important quote by Francis of Assisi, which said, “Start by doing what’s necessary, then do what’s possible; and suddenly you are doing the impossible”.

SAB turns brewery waste into spinach for the sake of local communities SAB, in collaboration with its partners, WWF South Africa and The Nature Resource Management Programme, has released approximately 2.5 billion litres of water into rivers and basins over the past 6 months through watershed investment. Today, SAB is proud to launch a one-of-its kind initiative, Project Imifino.

South African Breweries commemorates Transport Month To commemorate Transport Month, the South African Breweries (SAB) has collaborated with the Department of Transport and the Road Traffic Management Corporation (RTMCS’s) to reduce road fatalities on the road.