FOOD FIRST, FLYING FISH LATER: THE SAB BEVERAGE BRAND LAUNCHES NEVER-DONE-BEFORE BRANDED GHOST KITCHEN TO ENCOURAGE RESPONSIBLE DRINKING In 2020 SAB and other industry members committed to the industry social compact with Government that focuses on reducing the harmful consumption of alcohol within three areas: reducing drink driving, reduce underage drinking and reduction of binge drinking. SAB also implements social norms marketing to change social norms and consumers’ behaviour around harmful drinking. One of the ways our consumers are being encouraged to this is through offering solutions with the launch of a ghost kitchen with its irreverence and fun brand, Flying Fish

To tackle the harmful use of alcohol, SAB implements The Responsible Trading Programme The South African Breweries (SAB) welcomes the ban lift announced by the president on Sunday, 25 July. As the country steadily begins to recover from the detrimental loss experienced during the fourth ban period, economic recovery remains a key priority through focused empowerment of our value chain and communities.

SAB TURNS BREWERY WASTE INTO SPINACH FOR THE SAKE OF LOCAL COMMUNITIES SAB, in collaboration with its partners, WWF South Africa and The Nature Resource Management Programme, has released approximately 2.5 billion litres of water into rivers and basins over the past 6 months through watershed investment. Today, SAB is proud to launch a one-of-its kind initiative, Project Popeye in Ibhayi.