On the back of the Easter holidays, the South African Breweries (SAB) has reaffirmed its values and drive to tackle harmful consumption of alcohol. This challenge is not a seasonal one but one they believe should be tackled through a collaborative effort with various stakeholders to save lives and livelihoods alike. One of the key aspects of tackling this challenge is about focusing on the RESPONSIBILITY of retailers, as their role is critical, they are the centre of ensuring that our brands are enjoyed in a safe and legal environment for all

Drinking and driving is one of the deadliest killers on South Africa’s roads and will only be eradicated by solutions like SAB’s Alcohol Evidence Centres, writes Heidi Bartis, SAB’s Director of Communities. In KwaZulu-Natal, the Easter long weekend saw a total of 47 people killed in road accidents. While all of these accidents have varying causes, we cannot deny that the most dangerous thing we do every day is to get behind the wheel and venture onto our roads.

New B-BBEE scheme to own R5.4 billion worth of AB-InBev Shares Johannesburg: 6 April 2021: The South African Breweries (SAB) is pleased to announce that its B-BBEE scheme, SAB Zenzele will reach maturity in May 2021, and that a new scheme, SAB Zenzele Kabili, will launch this same month to continue creating value for beneficiaries. SAB Zenzele is the largest B-BBEE scheme in the history of South Africa in the fast-moving consumer goods sector, having reached a total maturation value of R9.7 billion