Global Hard Seltzer craze hits South Africa. Hard Seltzer, sparkling water with real alcohol and a dash of fruit juice, is fruity, low in calories, carbs and sugar. Hard Seltzers’ bring excitement and versatility to any social occasion and have become increasingly popular with both men and women. The global sensation began in the US and is spreading around the world at a fast pace and has now arrived in South Africa. Flying Fish created South Africa’s first flavoured beer and true to its nature of challenging convention and norms, is officially launching Hard Seltzer in the country.

By Zoleka Lisa: Vice President of Corporate Affairs SA Almost three months into 2021, this year is showing itself to be the sequel to the challenge that was 2020. Some parts of our sector did not survive, and others only just survived trying to navigate the completely unpredictable and unchartered terrain that is COVID-19. At SAB we have greatly appreciated the support of our customers and our many partners and stakeholders throughout this very difficult time.

The harmful use of alcohol is a serious issue and requires a multi-stakeholder response with all partners who are prepared to do things differently. At SAB, we believe greater collaboration between the private sector, government and civil society would meaningfully reduce the harmful use of alcohol in South Africa.