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SAB SHARP STORIES

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PRESS RELEASE

A CRISIS IS THE TRUEST TEST OF A BRAND’S PURPOSE

28 Sep 2021
A crisis is the truest test of a brand’s purpose Written by Vaughan Croeser, Marketing Director at the South African Breweries Throughout history, beer has played a significant role in bringing people together. Over millennia, beer and sociability have become intertwined. It stands to reason that beer communications and marketing reflect this social nature of our society as we show up in the moments where people gather to connect with one another and work together to grow their communities.
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banner 30 Jul 2021

GEORGETOWN UNIVERSITY CASE STUDY ANALYSIS: HOW AB INBEV CONTRIBUTES TO THE REDUCTION OF HARMFUL ALCOHOL USE

The Business for Impact initiative at Georgetown University’s McDonough School of Business in the United States recently released an in-depth case study on the current status of Anheuser-Busch InBev (AB InBev)’s
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. 27 Jul 2021

FOOD FIRST, FLYING FISH LATER: THE SAB BEVERAGE BRAND LAUNCHES NEVER-DONE-BEFORE BRANDED GHOST KITCHEN TO ENCOURAGE RESPONSIBLE DRINKING

FOOD FIRST, FLYING FISH LATER: THE SAB BEVERAGE BRAND LAUNCHES NEVER-DONE-BEFORE BRANDED GHOST KITCHEN TO ENCOURAGE RESPONSIBLE DRINKING In 2020 SAB and other industry members committed to the industry social compact with Government that focuses on reducing the harmful consumption of alcohol within three areas: reducing drink driving, reduce underage drinking and reduction of binge drinking. SAB also implements social norms marketing to change social norms and consumers’ behaviour around harmful drinking. One of the ways our consumers are being encouraged to this is through offering solutions with the launch of a ghost kitchen with its irreverence and fun brand, Flying Fish
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banner 28 Jun 2021

SAB THROWS MARKETING WEIGHT BEHIND VACCINE REGISTRATIONS – CALLS ON CORPORATE SA TO JOIN THE CAUSE

With South Africa’s vaccination rollout underway, the South African Breweries (SAB) has stepped in to help fill the gaps by utilising its established communications channels and diverting its marketing spend to help bolster vaccination registration efforts.
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banner 12 Apr 2021

SOBERING UP SOUTH AFRICA’S ROADS THROUGH EVIDENCE-BASED SOLUTIONS

Drinking and driving is one of the deadliest killers on South Africa’s roads and will only be eradicated by solutions like SAB’s Alcohol Evidence Centres, writes Heidi Bartis, SAB’s Director of Communities.
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