With South Africa’s vaccination rollout underway, the South African Breweries (SAB) has stepped in to help fill the gaps by utilising its established communications channels and diverting its marketing spend to help bolster vaccination registration efforts.

The beer sector has sustained a great deal of damage following the blanket bans on alcohol, which resulted in over 100 days of restricted trading. As we emerge from the near collapse of our industry, we must focus our efforts on promoting the responsible and moderate consumption of alcohol, to ensure that we are not faced with blanket bans in the future.

Drinking and driving is one of the deadliest killers on South Africa’s roads and will only be eradicated by solutions like SAB’s Alcohol Evidence Centres, writes Heidi Bartis, SAB’s Director of Communities.