WE ARE COMMITTED TO HELPING THE NATION BE SHARP
Considering the unfortunate focus that South African taverns have drawn in recent tragedies, South African Breweries Responsible Trading Programme aims to elevate the purpose and passion of over 32,000 taverns as agents of positive societal growth.
As the country’s largest brewer, the South African Breweries (SAB) recognizes Global Beer Responsible Drinking Week on the first week of August 2022. In honour of this, SAB shines a spotlight on its Responsible Trading Programme.
As we conclude July and the celebration of Mandela Month, the South Africa Breweries (SAB) and the Department of Social Development led by MEC Motlagomang "Mamiki" Qabathe have joined forces in donating dignity bags to Gender Based Violence and Femicide (GBVF) shelters and survivors in the Free State.
The South African Breweries (SAB) uses its Responsible Trading Programme – which is modelled on international best practices and principles surrounding the serving of liquor – to empower tavern owners.