
SAB TAKES RESPONSIBLE DRINKING RADIO DRAMA TO BARAGWANATH TAXI RANK
The South African Breweries (SAB) wrapped up its national radio drama series with an industrial theatre activation at Baragwanath taxi rank. The key message of the play was responsible drinking.

SAB RAISES AWARENESS OF INTERNATIONAL ROAD SAFETY WEEK
According to the World Health Organisation (WHO), around 1.3 million people die each year as a result of road traffic accidents, making it one of the leading causes of death globally. To address this global concern, Road

BEER VALUE CHAIN BOLSTERED BY SAB’S APPRENTICE PROGRAMME
SAB is pioneering a way to grow the beer industry for all South Africans. One such way, is the work they are doing with local artisans. SAB offers an Apprenticeship programme which entails on the job training and a trade qualification to 121 Apprentices

SAB BRINGS DRAMA TO THE AIRWAVES WITH ITS FIRST AUDIO SERIES THAT AIMS TO DRIVE BEHAVIOUR CHANGE IN COMMUNITIES
The South African Breweries (SAB) today launched a national audio series aptly named Zikhethele – Isinqumo Ngesakho, loosely translated as “Make a decision - The choice is yours.” Storytelling may have evolved over the years, but one firm favourite remains among South Africans: a gripping radio drama which speaks to the nation’s rich heritage in the African tradition of oral storytelling.

SAB INVESTS R11.7 BILLION IN SOUTH AFRICA IN TWO YEARS WITH R5.8 BILLION PROJECTED TO BE SPENT IN 2023
13 April 2023, Johannesburg: The South African Breweries has announced a R5.8 billion commitment to investment in the South African economy in 2023.

SAB AFFIRMS COMMITMENT TO WATER SUSTAINABILITY WITH OVER R5 MILLION INVESTMENT
SAB affirms commitment to water sustainability with over R5 million investment

SAB FIRST IN CATEGORY TO LAUNCH PODCAST
The South African Breweries (SAB) was the first in the local beer industry to launch a podcast this week. The ‘More Cheers’ podcast - with the tagline, ‘making beer, brewing change’ will focus on insightful conversations

SAB’S HOLDING COMPANY WINS CANNES CREATIVE MARKETER OF THE YEAR FOR THE SECOND CONSECUTIVE TIME
SAB’s holding company ABInBev has made history by being the first company to ever win the prestigious Cannes Lions Creative Marketer of the Year award for two consecutive years. SAB’s own Carling Black Label has made a meaningful contribution to this achievement by being recognised at Cannes Lions for its #NoExcuse platform.

SAB’S HOP HARVEST HOSTS MINISTER OF AGRICULTURE
On Friday, March 3, 2023, the South African Breweries hosted the Minister of Agriculture and the Portfolio Committee on Agriculture to showcase the success achieved on its hop farms – an essential ingredient in beer. Held in the George region of the Western Cape, the Minister of Agriculture, Land Reform and Rural Development, Thoko Dididza, said that SAB is a “critical enabler of agriculture and transformation in South Africa.”

SAB & ANGLO-AMERICAN HAND OVER A REPORT TO SOLVE POLOKWANE WATER WOES
In 2019 the South African Breweries (SAB), Anglo American, and the Strategic Water Partners Network (SWPN) partnered with the City of Polokwane to protect and conserve the region’s scarce water resources through a Water Efficiency Leakage Reduction project.