banner 15 Aug 2022

THE SOUTH AFRICAN BREWERIES CELEBRATES THE EVOLVING ROLE OF WOMEN’S CONTRIBUTIONS TO THE BEER INDUSTRY

Direct involvement of women in the business and d beer shows that women are not only taking on behind-the-scenes roles, but front new directions in taste and complexity as owners, executive directors, master distillers, Brew Masters, and everything in between.
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banner 01 Aug 2022

SAB AND THE DEPARTMENT OF SOCIAL DEVELOPMENT LED BY MEC MOTLAGOMANG "MAMIKI" QABATHE PARTNER TO RESTORE DIGNITY FOR GBVF SURVIVORS

As we conclude July and the celebration of Mandela Month, the South Africa Breweries (SAB) and the Department of Social Development led by MEC Motlagomang "Mamiki" Qabathe have joined forces in donating dignity bags to Gender Based Violence and Femicide (GBVF) shelters and survivors in the Free State.
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banner 29 Jul 2022

SAB PARTNERS WITH LIQUOR BOARD TO UPSKILL TAVERNERS

The South African Breweries (SAB) uses its Responsible Trading Programme – which is modelled on international best practices and principles surrounding the serving of liquor – to empower tavern owners.
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banner 21 Jul 2022

SAB & FARMSOL EMPOWER FARMERS WITH STATE-OF-THE-ART MECHANISATION

Smallholder farmers, under the FarmSol farmer development programme in the North West, will benefit from an R 8 million worth of mechanisation and equipment thanks to the South African Breweries’ (SAB) smallholder farmer mechanisation sharing scheme.
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banner 18 Jul 2022

CARLING BLACK LABEL AND THE POWER OF PURPOSE

South African Breweries Brand Manager, Sanelisiwe Tshangana unpacks how Carling Black Label’s #NoExcuse movement provides a marker for new age of advertising.
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banner 18 Jul 2022

CELEBRATING UNSUNG HEROES THIS MANDELA DAY

(18 July 2022, Johannesburg) This Mandela Day, the South African Breweries (SAB), in partnership with the SAB Foundation, is rewarding its unsung heroes who are making a difference in their own communities.
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banner 18 Jul 2022

CASTLE LITE ON BOARD TO LITE’N UP THE RUGBY WORLD CUP SEVENS

In one of the most organic and seamless partnerships in recent memory, today Castle Lite was announced as an Official Global Partner of the Rugby World Cup Sevens 2022, which will be hosted in Cape Town, South Africa from the 9th to the 11th of September.
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banner 18 Jul 2022

CARLING BLACK LABEL AND THE POWER OF PURPOSE

In a world beset by rampant consumerism, the average person sees up to 10 000 advertisements in a single day. It’s easy to understand why people are turned off by incessant product marketing that only seems to care about pushing products instead of helping to shape a better world.
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banner 04 Jul 2022

SAB INVESTING R510 MILLION IN NELSON MANDELA METRO

Today 1st July, the Executive Mayor of Nelson Mandela Bay Municipality Eugene Johnson met with a high-level delegation from the South African Breweries (SAB) who committed to invest R510 million to upgrade its ibhayi Brewery in Perseverance.
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banner 27 Jun 2022

BREWED FROM WITHIN - SAB APPOINTS NEW MARKETING VICE PRESIDENT

As a business that strives to develop and empower its people, the South African Breweries has appointed Vaughan Croeser to VP of Marketing for South Africa.
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