SAB SHARP

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Our Programmes

SELL SHARP

Our traders are a major channel of influence for us to address responsible consumption. SAB is committed to transforming the informal market through training programmes and incentivisation mechanisms that reward businesses who champion responsible consumption. SAB leverages its influence on its customers to promote responsible trading through training programmes and incentivisation mechanisms that reward businesses who champion responsible consumption. Under The Responsible Trading Programme, retailers are audited, trained and incentivized in accordance with responsible trading principles and trade best practices.

SELL SHARP
RESPONSIBLE TRADING PROGRAMMES

RESPONSIBLE TRADING PROGRAMMES

Retail is the backbone of township economies. The high informality, as well as lack of available support, hinders their resilience and growth. SAB is deeply committed to supporting small black-owned retailers through formalisation, training and infrastructure investment.

FORMALISING PROGRAMME

Support the formalisation journey of 2 000 outlets Enable the digital transformation of the licensing system towards easier and more effective processes

FORMALISING PROGRAMME b

FORMALISING PROGRAMMEb

Support the formalisation journey of 2 000 outlets Enable the digital transformation of the licensing system towards easier and more effective processes

LATEST NEWS

banner 07 Mar 2023

SAB’S HOP HARVEST HOSTS MINISTER OF AGRICULTURE

On Friday, March 3, 2023, the South African Breweries hosted the Minister of Agriculture and the Portfolio Committee on Agriculture to showcase the success achieved on its hop farms – an essential ingredient in beer. Held in the George region of the Western Cape, the Minister of Agriculture, Land Reform and Rural Development, Thoko Dididza, said that SAB is a “critical enabler of agriculture and transformation in South Africa.”
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banner 30 Aug 2021

THE POWER IS IN OUR HANDS – WE MUST DO BETTER

SAB’s Corporate Brand Director Sphe Vundla is encouraging South Africans to be more responsible in embracing the new social norms that the pandemic has brought, vigilant in how they socially engage, and prioritise vaccination as the country’s third wave numbers continue to rise.
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banner 26 Jul 2021

TO TACKLE THE HARMFUL USE OF ALCOHOL, SAB IMPLEMENTS THE RESPONSIBLE TRADING PROGRAMME

The South African Breweries (SAB) welcomes the ban lift announced by the president on Sunday, 25 July. As the country steadily begins to recover from the detrimental loss experienced during the fourth ban period, economic recovery remains a key priority through focused empowerment of our value chain and communities.
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