SELL SHARP
Our traders are a major channel of influence for us to address responsible consumption. SAB is committed to transforming the informal market through training programmes and incentivisation mechanisms that reward businesses who champion responsible consumption. SAB leverages its influence on its customers to promote responsible trading through training programmes and incentivisation mechanisms that reward businesses who champion responsible consumption. Under The Responsible Trading Programme, retailers are audited, trained and incentivized in accordance with responsible trading principles and trade best practices.