Sell Sharp


Our traders are a major channel of influence for us to address responsible consumption. Which is why we believe formalisation support is the key to success when it comes to building social cohesions in the places where people come together for a beer. That is why SAB is committed to transforming the informal market through training programmes and incentivisation mechanisms that reward businesses who champion responsible consumption.


Responsible Trading


Retail is the backbone of township economies. The high informality, as well as lack of available support, hinders their resilience and growth. SAB is deeply committed to supporting small black-owned retailers through formalisation, training and infrastructure investment.


Formalising Informal Retail Outlets


Support the formalisation journey of 2 000 outlets  

Enable the digital transformation of the licensing system towards easier and more effective processes 

Latest News

On the back of the Easter holidays, the South African Breweries (SAB) has reaffirmed its values and drive to tackle harmful consumption of alcohol. This challenge is not a seasonal one but one they...
To tackle the harmful use of alcohol, SAB implements The Responsible Trading Programme The South African Breweries (SAB) welcomes the ban lift announced by the president on Sunday, 25 July. As...
The power is in our hands – we must do better SAB’s Corporate Brand Director Sphe Vundla is encouraging South Africans to be more responsible in embracing the new social norms that the pandemic...
On Friday, March 3, 2023, the South African Breweries hosted the Minister of Agriculture and the Portfolio Committee on Agriculture to showcase the success achieved  on its hop farms – an...