SAB turns brewery waste into spinach for the sake of local communities SAB, in collaboration with its partners, WWF South Africa and The Nature Resource Management Programme, has released approximately 2.5 billion litres of water into rivers and basins over the past 6 months through watershed investment. Today, SAB is proud to launch a one-of-its kind initiative, Project Imifino.

South African Breweries commemorates Transport Month To commemorate Transport Month, the South African Breweries (SAB) has collaborated with the Department of Transport and the Road Traffic Management Corporation (RTMCS’s) to reduce road fatalities on the road.

SAB’s PIC investment journey – R1bn over 5 years, leaving a lifetime of social impact through Public Private Partnerships As South Africa celebrates heritage month based on the cultural-societal roots that make us Proudly South African, The South African Breweries (SAB) is in the last stretch of the 5-year merger conditions as part of the ABInBev acquisition of SABMiller.

SAB contributes to a circular economy through an innovative bottle collecting solution As part of its continued efforts to ensure sustainability and contribute to a circular economy, SAB has formulated an innovative solution in order to collect returnable bottles from the informal recycling industry. The solution follows a problem that was identified by the brewer where they had seen a decline in its Return To Issue bottles for the past five years.

Partnership between South African Breweries and WWF South Africa pays dividends for water security George Mayor and MEC to visit hop-growing region to review progress of 7-step initiative 30 September 2021: Due to its unique hydrological and geographical features, the South-Western Cape area of George, South Africa, is currently the only region on the continent that is suitable for growing hops – a vital ingredient in the water-intensive process of brewing beer.

ENTREPRENEUR SPOTLIGHT: Njabulo Sithole - Bakers Creationz Bakers Creationz, founded in 2014 by Njabulo Sithole, produces premium quality confectionery and baked goods. The business currently supplies a number of South Africa’s leading supermarkets with baked goods, including Pick n Pay Express, BP and Engen garages, as well as select Spar Supermarkets in KwaZulu Natal. They have recently signed a national contract with Pick n Pay which will see them starting to supply their stores nationwide.

Castle Double Malt through the hands of female brewers One of South Africa’s most iconic brands, Castle Lager has launched South Africa’s first ever double malt Lager with the introduction of Castle Double Malt- the first of its kind.

SAB’s PIC investment journey – R1bn over 5 years, leaving a lifetime of social impact through Public Private Partnerships As South Africa celebrates heritage month based on the cultural-societal roots that make us Proudly South African, The South African Breweries (SAB) is in the last stretch of the 5-year merger conditions as part of the ABInBev acquisition of SABMiller. The past 5-years have seen a robust and vibrant private public partnership with government that has ensured that the Public Interest Commitment (PIC) were grounded on economic inclusion and social upliftment.

A crisis is the truest test of a brand’s purpose Written by Vaughan Croeser, Marketing Director at the South African Breweries Throughout history, beer has played a significant role in bringing people together. Over millennia, beer and sociability have become intertwined. It stands to reason that beer communications and marketing reflect this social nature of our society as we show up in the moments where people gather to connect with one another and work together to grow their communities.

Brewer of brand brilliance Sphe Vundla assumes new corporate role at SAB South African Breweries (SAB) raises a glass to its new Corporate Brand Director Sphe Vundla. Sphe, who already took a sip, is ready to elevate SAB’s corporate brand in a way that not only resonates with this iconic brand’s many stakeholders, but with the nation at large.