On the back of the Easter holidays, the South African Breweries (SAB) has reaffirmed its values and drive to tackle harmful consumption of alcohol. This challenge is not a seasonal one but one they believe should be

Drinking and driving is one of the deadliest killers on South Africa’s roads and will only be eradicated by solutions like SAB’s Alcohol Evidence Centres, writes Heidi Bartis, SAB’s Director of Communities.

Drinking and driving is one of the deadliest killers on South Africa’s roads and will only be eradicated by solutions like SAB’s Alcohol Evidence Centres, writes Heidi Bartis, SAB’s Director of Communities. In KwaZulu-Natal, the Easter long weekend saw a total of 47 people killed in road accidents. While all of these accidents have varying causes, we cannot deny that the most dangerous thing we do every day is to get behind the wheel and venture onto our roads.

New B-BBEE scheme to own R5.4 billion worth of AB-InBev Shares Johannesburg: 6 April 2021: The South African Breweries (SAB) is pleased to announce that its B-BBEE scheme, SAB Zenzele will reach maturity in May 2021, and that a new scheme, SAB Zenzele Kabili, will launch this same month to continue creating value for beneficiaries. SAB Zenzele is the largest B-BBEE scheme in the history of South Africa in the fast-moving consumer goods sector, having reached a total maturation value of R9.7 billion

SAB’s Director of Communities, Heidi Bartis reaffirms SAB’s commitment to responsible consumption and calls on South Africans to come together and be responsible ahead of the Easter holiday season and review their harmful consumption behaviour for their future 31 March 2021: Ahead of the April holiday season, the South African Breweries (SAB) has reiterated its commitment to driving a culture of responsible consumption in South Africa that includes a myriad partnership with government and civil society on the issues of road safety, underage drinking, responsible trading and gender-based violence.

Zoleka Lisa: Vice President of Corporate Affairs SA The alcohol industry has lost over R36bn in revenue and over 200 000 jobs are at risk as a result of the three alcohol bans according to research conducted by FTI Consulting’s Economic Research Unit. Another alcohol ban will damage the entire industry for the long-term at a time when the country needs economic recovery the most.

Johannesburg, 19 March 2020: In an effort to support the local healthcare system, the South African Breweries (SAB) has sponsored medical supplies worth R25m to the Gauteng government . This critical helping hand will assist in replenishing the medical supplies which have been depleted due to Covid-19 peak demand, and guarding against a potential resurgence of the virus in the province

Global Hard Seltzer craze hits South Africa. Hard Seltzer, sparkling water with real alcohol and a dash of fruit juice, is fruity, low in calories, carbs and sugar. Hard Seltzers’ bring excitement and versatility to any social occasion and have become increasingly popular with both men and women. The global sensation began in the US and is spreading around the world at a fast pace and has now arrived in South Africa. Flying Fish created South Africa’s first flavoured beer and true to its nature of challenging convention and norms, is officially launching Hard Seltzer in the country.

By Zoleka Lisa: Vice President of Corporate Affairs SA Almost three months into 2021, this year is showing itself to be the sequel to the challenge that was 2020. Some parts of our sector did not survive, and others only just survived trying to navigate the completely unpredictable and unchartered terrain that is COVID-19. At SAB we have greatly appreciated the support of our customers and our many partners and stakeholders throughout this very difficult time.

The harmful use of alcohol is a serious issue and requires a multi-stakeholder response with all partners who are prepared to do things differently. At SAB, we believe greater collaboration between the private sector, government and civil society would meaningfully reduce the harmful use of alcohol in South Africa.